My name is James Williams, the sole personal trainer of JSWFitness. I am a qualified level 3 Personal Trainer and Certified Nutritional advisor. I am currently based in a private fitness studio at Greenham Business Park working with clients from Newbury, Thatcham, Kingslcere, Tadley and Headley. 

Throughout my life I have always had a passion for sport, health and fitness. Playing a wide range of sports (from cross country through to football) at varying levels. The health and fitness industry is fast moving with new ideas and research being conducted almost daily. I enjoy keeping up to date with the new research ensuring my clients receive the best and most up-to-date personal training experience possible.

I have worked in a gym environment from the age of 18. From this experience I have learnt the importance of putting the client first, ensuring you achieve the results you want; tailoring the programme to your goals and fitness levels.

I have a calm and professional approach. I will ensure you are training effectively and safely making sure your technique is perfect. While motivating you without screaming and shouting.

For a more depth look into my background and my training philosophy check out this blog post.